What should your brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most efficient thing is to send the customer an email with a discount with respect to the Walkie Radios Long-Range New for Adults 6-Pack 2-Way Up-to-5/Miles/Range-in in the shopping cart. The second most effective thing should be to send an email without a price cut. That raises the question of how flexible do you want to be with regards to your price? How important is it to acquire price integrity and will customers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key strategy questions. So often it is alluring to do what you have to do to obtain the next sale but generally that comes at the expense of future growth....More Detail
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